Promotional Sampling & Product Tasting at Retail Locations
This project organises promotional sampling and product tasting activities at retail locations under the OLIVEU Organic initiative (Project No. 101194267). We manage the full activation cycle—retail location selection, brand ambassador recruitment and training, sampling permits and food-safety compliance, and logistics coordination—placing organic products directly in front of target consumers to drive trial, repeat purchase and measurable sales uplift.
Each activation is measured against clear KPIs, including samples distributed, engagement rates and conversion to purchase, with findings fed back to refine and scale future campaigns. The result is a repeatable retail activation model that strengthens brand visibility, retailer relationships and consumer loyalty for OLIVEU Organic.