This project delivers press event services for the execution of Year 1 activities under the OLIVEU Organic initiative (Project No. 101194267) in France. The programme centres on a series of small-scale tasting events for journalists, during which the promoted products are introduced and sampled by attendees.
Each event is limited to approximately 10 invited guests, bringing together general and industry-specific journalists alongside influencers and opinion leaders with moderate to significant influence in the French market. By combining intimate, high-quality tasting experiences with direct access to credible media voices, the project builds product familiarity, generates earned media coverage and strengthens brand positioning across the French market.