This project organises a business-to-business seminar for 30 invited professionals, designed to introduce and promote the featured products of the programme. The event targets chefs, HORECA sector representatives, food buyers, journalists and influencers, offering them an immersive, first-hand experience with the products.
The seminar features a tasting-focused masterclass led by culinary experts, followed by a dinner where dishes prepared with the promoted products are served. By combining structured tasting, peer networking and direct engagement with key decision-makers, the event builds product familiarity, media visibility and commercial connections across the HORECA and food retail sectors